Regulation A+ Offering: Hype or Reality?

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Regulation A+, a relatively recent fundraising mechanism, has captured significant attention from both investors and businesses. Proponents laud its potential to facilitate access to capital for entrepreneurs, while critics express concern about its limitations.

The appeal of Regulation A+ lies in its ability to harness the power of crowdfunding to raise funds from a wide pool of investors. This, in theory, can furnish businesses with an alternative to traditional financing sources and encourage economic growth. However, the obstacles associated with navigating the regulatory landscape and the possibility of fraud remain pressing concerns.

As the Regulation A+ ecosystem evolves, it will be critical to achieve a balance between fostering innovation and ensuring investor protection. Only then can Regulation A+ truly realize its full promise.

Regulation A+ | MOFO

MOFO's team of attorneys is familiar with Regulation A+, a regulation under the Federal securities laws that allows companies to raise capital through public offerings. Leveraging this framework, businesses can attain funding for expansion while adhering to stringent regulations. Our lawyers guide companies through every phase of the Regulation A+ journey, ensuring a smooth and legally sound offering.

Overview of Title IV Regulation A+ for Me

Manhattan Street Capital is a crowdfunding platform that specializes in helping companies raise capital through Title IV Regulation A+. This regulation allows private companies to sell securities to the public and raise up to $75 million per year. Corporations can use this funding for multiple purposes, such as expanding operations, developing new products, or acquiring other businesses. Manhattan Street Capital provides a thorough platform that assists companies through the entire Regulation A+ process, from application to investor communication.

Considering you're a company looking to raise capital, Manhattan Street Capital's expertise in Title IV Regulation A+ can be a valuable asset.

New Reg A+ Offering: What Is A Reg - We Hold All Of Them

Navigating the world of securities offerings can be complex. That's why we've become experts in Reg A+, a powerful avenue that allows companies to raise capital from the public. If you are an entrepreneur seeking funding or an investor looking for new opportunities, Reg A+ could be the perfect match. Our team is dedicated to providing clear, concise support throughout the entire process.

We understand that every company has unique needs. That's why we offer a range of customized options tailored to your specific requirements. From initial consultation to final filing, we'll be there every step of the way to ensure a smooth and successful Reg A+ offering.

Uncover the benefits of Reg A+ for your business.
Access our expert knowledge and experience in navigating the regulatory landscape.
Optimize your chances of a successful capital raise.

What Startups Need to Know About Regulation A+

Launching a startup is an exciting journey filled with creativity. But amidst the hustle and bustle of building your dream, navigating the complex world of legislation can feel daunting. One piece of the puzzle for startups seeking funding is understanding Regulation A+, a unique opportunity that allows companies to raise capital from the public. Regulation A+ offers an efficient path to securing investment, potentially unlocking significant growth opportunities.

Fundamental benefits of Regulation A+ include expanded investor access, increased capital raising capabilities, and a more transparent fundraising process. Startups considering this route should thoroughly research the specific requirements and implications.
Consulting from experienced legal and financial professionals is crucial to ensure a smooth regulatory journey. Regulation A+ can be a powerful tool for startups seeking to scale their operations, but it's essential to approach it with a clear understanding of the structure and its potential impact.

Enables Equity Crowdfunding

Regulation A+, also known as Reg A+, acts as a powerful tool for businesses seeking to raise capital through equity crowdfunding. It presents a streamlined framework for companies to offer and their securities to the public, such as retail investors. Under Reg A+, companies can raise Business Startups up to $50 million in a 12-month period, providing them with access to a wider pool of capital than traditionally accessible via private offerings.

The system for Reg A+ equity crowdfunding comprises several key steps. First, companies must create and lodge a detailed offering statement with the Securities and Exchange Commission (SEC). This submission provides investors with comprehensive information about the company, its business plan, and the risks inherent in the investment.

Once the the SEC has reviewed and approved the offering statement, companies can launch their securities to investors through various channels. This can include online platforms dedicated to equity crowdfunding, as well as traditional promotional methods.

{Ultimately, Regulation A+ provides a effective avenue for businesses to obtain capital through the power of the crowd. By making it simpler for companies to access public markets, Reg A+ has the potential to foster entrepreneurship.

Regulation A+ Capital

FundAthena is a company leveraging the power of Regulation A+, offering investors the opportunity to contribute in promising businesses. This innovative funding mechanism allows companies to raise substantial capital from a wider range of backers, while providing individuals with access to high-growth ventures. FundAthena's dedicated team manages the entire Regulation A+ process, ensuring a efficient experience for both companies and their investors.

Speculative Frontier Stock Securities

Venture into the burgeoning realm of Special Purpose Acquisition Colonial Stock Companies, where history meets innovative finance. These unique assets grant investors access to a diverse portfolio of newly established settlements. Each share represents a stake in the potentialexpansion of these enticing ventures. Pursue this unconventional opportunity to shape to the transformation of our collective past.

Our Discovery

Finally, after months of tireless hunting, our team has made a breakthrough! We've located a unique device. It's in pristine condition, and we believe it could hold the key to revealing long-lost technologies. This is a moment of excitement for our entire team.

Preliminary| inspections are already underway, and we're eager to share more details soon.

Funding Your Venture - Title IV Reg A+

Delve into the exciting world of Reg A+ Crowdfunding with our insightful infographic. Discover how this powerful financial tool can empower your company to soar to success. Explore the key advantages of Title IV Reg A+ and understand its impact on the modern capital markets.

Whether you're a seasoned entrepreneur or just starting out, this infographic provides valuable insights into the intricacies of Title IV Reg A+. Gain a comprehensive understanding of the process, eligibility requirements, and potential rewards. Learn how to effectively leverage this unique funding opportunity to fuel your development. Don't miss out on this essential resource for anyone interested in exploring the exciting realm of Reg A+ crowdfunding .

Explore more into the world of Title IV Reg A+ today!

Regulation A-Plus - Securex Filings LLC

Securex Filings LLC acts as a leading facilitator for businesses seeking to tap into the advantages of Regulation A+ offerings. Possessing extensive expertise in securities law and an intricacies of capital raising, Securex Filings LLC provides a comprehensive range of solutions designed to streamline the Regulation A+ journey . From preliminary consultations to completion , their committed team guides issuers through every stage of the regulatory framework .

Their services aim to assisting businesses in navigating the complexities of Regulation A+.
Companies take advantage of Securex Filings LLC's knowledge to elevate their chances of a compliant Reg A+ offering.

Explore Crowdfund.co

Crowdfund.co is a/provides/serves as a platform/an online hub/a resource for individuals/people/backers to invest in/support/fund innovative/exciting/groundbreaking projects. Through/On/Via this website/platform/marketplace, creators/developers/entrepreneurs can raise/secure/gather capital/funding/money for their ideas/ventures/projects. Crowdfund.co offers/presents/features a variety/range/selection of categories/fields/industries for investors/backers/donors to choose from/select/explore. Whether you're/If you are/You might be looking to/searching for/interested in making an impact/supporting innovative ideas/finding investment opportunities, Crowdfund.co could be/might be/can be the perfect place/ideal destination/go-to resource.

Fundrise Reg A Offering

Fundrise has recently launched its latest Reg A offering. This type of investment opportunity allows individuals to purchase shares of Fundrise's collection of income-generating assets. The offering is scheduled to close and presents a potential opportunity for investors seeking exposure to the real estate industry. Fundrise has demonstrated consistent performance with its previous Reg A offerings.

Investors interested in learning more about the Fundrise Reg A offering should visit the company's website. There, they can find details about the offering specifics. Before making any investment decisions, it is always advisable to conduct thorough research and seek professional guidance.

SEC

The Securities and Exchange Commission is/serves as/acts as the primary regulatory/governing/overseeing body for securities/financial markets/investments in the United States/America. Established/Founded/Created in 1934/the early 20th century, the SEC is tasked with/aims to/strives to protect/ensure the fairness and integrity of/maintain financial markets/transactions/instruments by enforcing federal securities laws/regulations/guidelines. Its/The responsibilities include/encompass/extend to registering/regulating/overseeing broker-dealers, investment advisors, and mutual funds, as well as investigating potential fraud/violations of securities laws/market manipulation. The SEC also plays a key role in/actively participates in educating/informing/raising awareness the public about investment risks/securities regulations/financial literacy.

Transform Your Funding Journey With CrowdExpert Title IV Reg A+ Equity Crowdfunding

CrowdExpert Title IV Reg A+ Equity Crowdfunding offers entrepreneurs a unique and dynamic platform to secure the funding they demand for growth and expansion. Leveraging the power of the investment, CrowdExpert connects projects with backers who are passionate about progress. By offering shares of equity in exchange for investments, businesses can access a wealth of capital from a diverse pool of participants. This method of funding not only provides financial support but also fosters visibility for the project, building a strong foundation for future growth.

Gain from a streamlined and transparent process
Attract a wider audience of qualified investors
Boost your growth through targeted funding

Gauging the Waters

Before diving headfirst into any new venture, it's wise to feel out the waters first. This entails thoughtfully assessing the current situation. By gathering insights, you can gauge the potential response of your endeavor. It's a prudent approach that can help you avoid pitfalls.

Crowdfunding for the Masses

The concept of project financing is no longer a niche practice. It's evolved into a powerful tool that allows individuals and groups to raise funds directly from the public. This democratization of funding has opened up a world of opportunities for innovative projects, enabling them to bring their visions to life without relying on traditional sources like banks or investors. By tapping into the collective power of the crowd, crowdfunding campaigns have become a popular way to fund everything from artistic endeavors to social causes.

Platforms like Kickstarter and Indiegogo have become central hubs for crowdfunding projects, connecting creators with potential backers.
The rise of social media has further amplified the reach of crowdfunding campaigns, allowing them to attract attention quickly.
Inspiring examples abound in the world of crowdfunding, demonstrating its ability to bring impactful change.

As crowdfunding continues to grow, it's clear that this disruptive model has the potential to reshape the way we approach investment. It empowers individuals, fosters collaboration, and unlocks new possibilities for creativity and progress.

StreetShares

StreetShares is a/an/the leading platform/company/solution for small/medium-sized/local businesses. It provides access to/funding through/capital in the form of loans/investment/credit, specifically designed/tailored/optimized for the needs of entrepreneurs/business owners/startups. With a focus on transparency/community/collaboration, StreetShares strives to empower/support/assist businesses by offering competitive rates/flexible terms/attractive options.

Founded in/Established during/Created by 2013/the year 2015/a few years ago, StreetShares has helped/supported/funded thousands of/numerous/a large number of businesses across the United States/country/nation.
Their/Its/The company's mission is to provide financial inclusion/make financing accessible/bridge the funding gap for emerging/growing/aspiring businesses.

Moreover/Additionally/Furthermore, StreetShares offers educational resources/training programs/valuable tools to help businesses succeed/thrive/grow.

Leveraging Regulation A+ for Successful Fundraising

Regulation A+ has emerged as a popular avenue to companies aiming capital. This framework allows non-public companies to raise significant amounts of funds through a streamlined methodology.

Individuals are lured to Regulation A+ offerings due because of the opportunity for considerable returns. Furthermore, Regulation A+ offers firms with a avenue to access a broader investor base.

A robust Regulation A+ fundraising campaign relies on several key elements. These include a attractive business strategy, a clear communication system, and a passionate team.

In the end, Regulation A+ offers a viable option for businesses to raise capital.

EquityNet

EquityNet provides services to encourage emerging businesses. Through its web-based network, EquityNet links investors with viable ventures. The system includes a range of tools to aid in the funding process, such as due diligence information, venture capitalist evaluation, and dealtracking. EquityNet plays an key role in the ecosystem of early-stage financing.

Regulation A+ Offerings

Companies looking to raise capital may consider Regulation A+ offerings as a less stringent alternative to traditional Initial Public Offerings. This framework allows companies to raise up to $75 million from the public in a manner that simplifies the fundraising process. Meeting regulatory requirements remains crucial, however, as companies must adhere to stringent disclosure mandates and filing processes. Successful Reg A+ offerings can provide companies with valuable resources to support growth and expansion.

Pros of Regulation A+ include its relatively easy process, lower expenses, and the ability to tap into a larger investor base.
Considerations to be aware of include the ongoing transparency expectations and the need for comprehensive legal counsel throughout the process.

Exploring Regulation in Crowdfunding

The terrain of crowdfunding has significant growth, presenting both opportunities and obstacles. Regulations play a crucial role in influencing this dynamic {environment|. This necessitates a in-depth knowledge of the current rules governing crowdfunding platforms.

Government agencies worldwide are actively endeavoring to create defined regulations that foster responsible and sustainable crowdfunding activities. These laws aim to protect both investors and project creators while guaranteeing a equitable playing field for all {stakeholders|.

Meeting regulatory requirements is imperative for crowdfunding entities to operate legally. Failure to comply with applicable guidelines can lead substantial fines. Therefore,, it is essential for crowdfunding participants to remain updated of the latest legal changes. Ultimately understanding and complying with regulations is crucial for the sustainable success and stability of the crowdfunding market.

submitting Requirements

When controlling offerings, it's essential to establish clear and comprehensive criteria. These rules aim to ensure that offerings meet predetermined measures of quality, safety, and conformance with applicable laws and standards. Organizations seeking to submit their offerings must meet these requirements to function within the system of legal and ethical restrictions.

Specially, offerings in the medical industry are subject to stringent rules regarding patient security and data protection.

Similarly, financial offerings must adhere to strict compliance specifications to prevent deception and protect consumers.

Governance A+ Investopedia

Understanding supervision is crucial for investors. Investopedia's detailed resource on governance provides clarity into the nuances of financial systems. From securities to insurance, Investopedia's definitions demystify key terms related to regulatory frameworks. Whether you are a novice or an veteran trader, Investopedia's A+ regulation content broadens your expertise in this evolving field.

Supervising A+ Companies

The landscape of A+ companies is constantly shifting, presenting both opportunities and challenges for regulators. These high-performing entities often operate at the leading position of innovation, pushing the limits of what's possible. However, their success can also yield complex implications that require careful evaluation. Regulators must strive to cultivate a regulatory environment that is both supportive of innovation while also securing responsible business practices.

This balancing act requires a nuanced approach, one that recognizes the unique characteristics of A+ companies and their impact on the broader economy.

There are several key areas where regulation of A+ companies must be thoroughly considered. These include:

* Data privacy and security:

A+ companies often collect and analyze vast amounts of information, raising concerns about the safeguarding of individual information.

* Algorithmic transparency and accountability:

As A+ companies increasingly rely on software systems, it is vital to ensure that these algorithms are transparent and held accountable for their consequences.

* Competition and market dominance:

The success of A+ companies can sometimes lead to worries about monopoly, which could harm consumer interests.

Mitigating these challenges requires a collaborative effort involving regulators, A+ companies, researchers, and the general public. Through transparent discussion, it is possible to craft regulatory frameworks that promote both innovation and the prosperity of society.

Governance A+ Summary

Regulations guarantee a level playing field throughout industries by setting standards. A+ summaries typically highlight key elements of these regulations, presenting a concise picture for stakeholders. These summaries are essential for understanding adherence requirements and navigating the nuances of regulatory frameworks.

Key benefits of regulation A+ summaries comprise:
Improved understanding of regulatory requirements
Facilitated compliance processes
Minimized risk exposure

Regulation Within the Real Estate Market

The real estate market is a complex ecosystem governed by/regulated through/controlled by strict/comprehensive/robust regulations/laws/guidelines. These rules/standards/policies are designed to/implemented for/intended to protect/safeguard/ensure consumers, promote fairness/maintain transparency/foster ethical conduct in transactions, and prevent/mitigate/address fraudulent activities. Real estate professionals, including brokers/agents/developers, are required to/expected to/obligated to comply with/adhere to/follow these regulations/guidelines/standards.

Notable/Key/Important aspects of/areas covered by/issues addressed by regulation in the real estate industry include/encompass/address property disclosures/listings/transactions, agency relationships/client representation/confidentiality agreements, fair housing practices/anti-discrimination policies/equal opportunity laws, and real estate financing/mortgage lending/loan servicing.

Understanding/Being aware of/Familiarizing oneself with these regulations/the regulatory landscape/legal framework is essential for/crucial to/highly important for anyone involved in/participating in/engaged in the real estate market.

Our Mini-IPO First JOBS Act Company Goes Public Via Reg A+ on OTCQX

After a lengthy period of preparation and hard work, our company is thrilled to announce its public debut via a Regulation A+ offering on the OTCQX marketplace. This milestone represents a significant achievement for us as we embrace this new chapter of growth and opportunity.

Our team believe that this listing will provide enhanced visibility to our investors and future stakeholders, while also allowing us to attract the capital necessary to power our next phase of expansion. We are excited about the future and look forward to share our journey with all of you.

FundersClub enables Reg A+ raises on the platform

FundersClub, the prominent online equity crowdfunding platform, is launching a new feature that enables companies to execute Reg A+ raises directly on its website. This initiative enhances FundersClub's capabilities, giving entrepreneurs access to a wider pool of investors. With Reg A+, companies can raise up to $100 million from the retail investors. FundersClub's intuitive platform streamlines the fundraising process for companies, making it more accessible than ever before to leverage the power of crowdfunding.

Securities Regulation: What is Reg A+

Regulation A+, often referred to as "Reg A+" for brevity, is a/acts as/constitutes a financing exemption within the U.S. securities laws. It allows companies to raise capital from the general public through a process/method/system known as crowdfunding. The goal of Reg A+ is to provide smaller businesses with a more accessible path to raising funds, compared to traditional methods like initial public offerings (IPOs).

Under Reg A+, companies can offer and sell their securities directly to investors online or through broker-dealers. There are two tiers within Reg A+: Tier 1 allows companies to raise up to $20 million within a twelve/one/specified month period, while Tier 2 permits fundraising of up to $75 million over a similar timeframe.

To participate in a Reg A+ offering, investors typically must complete a simple verification process to ensure they meet certain income or net worth requirements. These offerings can be found on specialized Reg A+/Regulation A+ crowdfunding platforms/crowdfunding portals.

These platforms act as intermediaries, connecting companies with potential investors and facilitating the entire fundraising procedure/process/cycle.

Tackling the Regulatory Landscape During IPOs

Bringing a company public through an Initial Public Offering (IPO) is a complex undertaking, requiring meticulous planning and adherence to stringent regulations. The regulatory landscape surrounding IPOs can be particularly intricate, involving multiple authorities at both the federal and state levels. To ensure a successful IPO, companies must navigate these regulatory hurdles effectively by complying with reporting requirements, undergoing audit processes, and adhering to market integrity principles. Failure to do so can result in significant penalties, legal challenges, and damage to the company's reputation.

Corporations planning an IPO must engage with regulatory experts to ensure full compliance with applicable laws and regulations.
The Securities and Exchange Commission (SEC) plays a crucial role in overseeing the IPO process, reviewing financial statements and other reports.
Corporations must disclose material information to potential investors to ensure transparency and safeguard investor interests.

Reg A+ Securities Issuances

Reg A+ offerings present a unique avenue for companies to raise equity in the public markets. By leveraging this provision, companies can attract investments from a wider pool of investors. This process typically involves filing a registration statement with the Securities and Exchange Commission (SEC) outlining key details about its operations. Reg A+ offerings are preferred by companies in various industries, particularly those seeking to enhance their capabilities.

Some notable benefits of Reg A+ offerings include:A key advantage of Reg A+ offerings is the ability for companies to raise funds directly from investors without relying on traditional underwriting fees. This can lead to significant cost savings and allow companies to retain a larger portion of the capital raised.
Another benefit is the increased visibility that comes with launching a public offering.{Reg A+ offerings also provide companies with enhanced brand recognition and media attention, which can be invaluable for attracting new customers and partners.

However, it's important to note that Reg A+ offerings are not without their challenges. Companies must comply with stringent SEC regulations and prepare comprehensive disclosure documents. It also requires significant effort and resources to effectively market the offering to potential investors.

Regulation A+ Policies

The application of Regulation A+ standards is crucial in guaranteeing transparency within the financial markets. These act as standards of compliant conduct by participants involved in issuing shares. Adhering to Regulation A+ policies becomes mandatory for regulators to safeguard their investments.

A robust understanding of Regulation A+ obligations empowers both issuers and investors to navigate the regulatory landscape in the capital markets.

Furthermore, Regulation A+ provides a clear process for companies can access capital while safeguarding investors' interests.

SlideShare regulation a securities act of 1933 jobs act 106 reg A tier 2 offering

The JOBS Act, specifically Section 106, introduced Reg A+ as a streamlined process for smaller companies to raise capital. This stage 2 offering under Reg A+ allows companies to publicly disclose their securities offerings through various channels, including SlideShare, to attract potential investors. SlideShare's website can be a valuable tool for companies seeking to meet the disclosure obligations of Reg A+ Tier 2 by providing a user-friendly space to present their financial information and business plan with a wider audience.

Remember: SlideShare's platform policies should be carefully reviewed to ensure compliance with securities laws and regulations.

Managing a Text Successfully

When managing text, control becomes essential for obtaining desired outcomes. This mechanism involves establishing clear guidelines to maintain coherence and quality.

Standards for text can address a diverse spectrum of aspects, including style, language, and subject. By implementing these rules, we can improve the understanding of text and prevent errors.

Appropriate text regulation plays a role to clear communication.
Regulations promote credibility in written material.
Consistent text improves the aggregate quality of any piece of writing.

Supervision a+ Offering

A regulated a+ offering requires a thorough understanding of the shifting regulatory terrain. This involves analyzing relevant regulations and adopting robust procedures to ensure fulfillment. A effective a+ offering should also enable disclosure and strengthen trust with stakeholders.

Essential factors when constructing a compliant a+ offering include: risk management, data security, consumer protection

Legislation A Plus Advantage

When it comes to laws, a "plus" often signifies a beneficial impact. A regulatory framework that's well-designed and effectively implemented can boost security. It can also promote progress by providing a clear environment for businesses to prosper. This, in turn, can lead to economic advancement and a higher level of living. Ultimately, "regulation a plus" translates into a healthier society for all.

Capital Raising Regulation

When a company is seeking to raise capital, they have several choices available. Two common techniques are Regulation A and Regulation D. Regulation A is a type of securities offering that allows companies to raise up to $1 million from the public, while Regulation D is used for private placements, enabling companies to sell securities to a limited number of acquirers.

Reg A+provides greater public exposure, but it also involves more strict guidelines.
{Regulation D|Reg D|deals on private placements, making it a good alternative for companies seeking less public attention.

Ultimately, the best process will depend on the company's specific situation and its aspirations.

The FRB's Regulation A

FRB Regulation A is a framework/lays out guidelines/establishes parameters for financial institutions to follow. It focuses on safeguarding/protecting/securing depositors and maintaining financial stability/the integrity of/a sound banking system. The regulation covers/addresses/deals with a wide range/broad spectrum/comprehensive set of activities, including capital requirements/asset allocation/risk management. By adhering to these rules/provisions/mandates, financial institutions contribute to/help ensure/play a vital role in the stability and soundness of the overall financial market/economy/system.

Privacy Officer

A Data Protection Officer is a position responsible for ensuring an organization's compliance with data protection regulations. This crucial expert works to establish procedures that safeguard personal information. They also {act as a liaison between the organization and authorities, providing assistance on data protection matters.

U.S. Securities and Exchange Commission Approves New “Reg A+” Rules for Crowdfunding

In a major move to revitalize the crowdfunding market, the Securities and Exchange Commission|U.S. Securities and Exchange Commission has finalized new rules for “Reg A+”. This regulatory framework is designed to facilitate companies to attract funding from a wider pool of contributors.

Reg A+, formerly known as Regulation A, historically allows companies to sell their stocks to the public excluding the established IPO process.
The new rules modify existing regulations, providing companies with more flexibility in how they raise capital.
This move are expected to {have apositive impact on the crowdfunding landscape, making it for both companies seeking funding and individuals looking to invest.

Comparing Reg A and Reg D

When raising capital for a new business venture, entrepreneurs often confront the complexities of securities law. Two common avenues for capitalizing these ventures are Regulation A+ and Regulation D, each with its own distinct rules. Regulation A+, also known as scaled offering, permits companies to raise considerable amounts of capital from the broader public. In contrast, Regulation D is primarily designed for private placements where investments are made by a specific circle of accredited investors.

Rule 506 of Regulation D further segments private placements into two distinct categories: Rule 506(b) and Rule 506(c). Under Rule 506(b), companies can {raise funds from an unlimited number of accredited investors, but are restricted to offering securities to a maximum of 35 non-accredited investors. Rule 506(c), on the other hand, grants more flexibility by allowing companies to advertise and solicit investments from both accredited and non-accredited investors, provided they conduct due diligence to verify investor status .

Choosing between Regulation A+ and Regulation D involves carefully considering various factors such as the amount of capital required, target audience, regulatory compliance burden, and overall goals of the business.

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REGULATION A+ OFFERING: HYPE OR REALITY?

Regulation A+ Offering: Hype or Reality?